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The story behind Bright Blue Nest.

By Michelle Hestand  •   2 minute read

The story behind Bright Blue Nest.

8-year-old me would be thrilled to know that this is my future. I love animals!

Over the course of 2023, 20-something cats and kittens showed up at my house. We found homes for as many as we could, but it's hard when all of the local rescues are already full. 

3 years later, I still have 10 cats plus 2 special-needs dogs, 10 fish, and a bearded dragon.  

Hatching the idea behind Bright Blue Nest

In 2025, caring for this many animals reached a new level of overwhelming.  

  • I needed a way to simplify my online presence.
  • I needed a way to financially support the animals without taking too much of their attention away. 
  • I wanted something fun and creative that I could look forward to!
  • And I wanted to help some elderly neighbors afford to care for their animals by offering steep discounts on pet supplies and, if this venture grows enough, by sharing a portion of the profits.

I went through so many ideas that year. Some of which will eventually find their way into Bright Blue Nest. But ultimately, opening a little pet shop won!

Making it happen in 2026

After months of planning and collecting inventory, I am finally ready to make this dream a reality.

The unexpected shutdown of my day job in Summer 2026 has given me time to focus on simplifying my online presence as I set up Bright Blue Nest for a strong start!

I am not ready to take on any human employees yet. For now, I have compared several print-on-demand companies to outsource t-shirts and wall art, and I am interviewing potential non-human workers to help with quality control, morale, and security.

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